Monitor and react to activities across channels,
optimising your ability to communicate effectively
Marketers are fully aware that some channels work better for some types of people.
More importantly a customer is likely to use multiple channels before making a purchase. For example they may hear about a product through an email, then want to see the product in a store before making a purchase on-line.
Omni-channel communications ensure that you are able to monitor and react to activities across channels such as
- Social Media
- Websites
- Stores or
- Call centres
Optimising your ability to communicate effectively
Brabeum enables you to contact the right person, at the right time, though the right channel. Communications can be event triggered based upon an individual’s interactions, or coordinated with market trends to drive demand.
By understanding your customers, you are able to ensure they get to hear about your products or services when they most need them, leading to an increase in sales and customer longevity.
