Brabeum has developed numerous techniques to enable behaviour
to be fused with a customer’s physical entity
The digital divide represents the gap between online interactions and the ability to associate those behaviours with a customer or prospect.
The problem is accentuated when the interactions cannot be directly associated with a physical link to a customer, for example via and email address, or customer identifier.
This is not a new problem, in fact marketers have always been faced with the issue of how to relate customer behaviour with a customer or prospect. Brabeum has developed numerous techniques to enable behaviour to be fused with a customer’s physical entity.
These techniques have been extended to online transactions, and exploit four key information types:
- Historical behavioural patterns
- Information about the device being used
- Geo-locational data associated with the interaction
- Fusion with 2nd and 3rd party information sources
Brabeum, has the ability to extend this, merging behaviours with demographic information enabling clients to gain deeper and richer understanding of who their customers are, the products they are interested and when they are likely to need them.
